Noise Auction (Rock on the Range 2010)

I had a chance to sit down with three members of Noise Auction at Rock on the Range in Columbus, Ohio May 22^nd and they hail from the area. The members interviewed were Se7eN (guitars/vocals), Shorty (bass/vocals), and Ryan (keys/vocals).

MsBrandyRock: Did ya’ll know there is a memorial site dedicated to you online?

Noise Auction: Let us say on record, Noise Auction is not dead, baby!

MsBrandyRock: You guys know Joan Red, right?

Shorty: yeah, yeah, yeah, yeah

MsBrandyRock: Anthony told me you, specifically were theatrical during your live shows. What does that mean?

Shorty: Theatrical as in I swing my dreads around and I come and pat Se7eN and Ryan on the ass, very theatrical in that aspect!

MsBrandyRock: Ok I found this describing ya’ll. I don’t remember if this is on your myspace page but it said ‘proud of being a rock band, while others follow trends’.

Ryan: If it’s not it probably should be because it makes sense. Listen to the radio it’s a package deal that they present to you. From media, from economics, from the market, what people think they should be listening to? We’re going to create what we want to and let people make their own mind up.

MsBrandyRock: Exactly, I was looking up all the bands I had not heard of when I found out I was getting the opportunity to come to Rock on the Range. You guys caught my attention, but most of the bands I support don’t get mass radio play, such as Joan Red. There are so many mid level touring bands, 10 times better than half of the bands playing this festival but they aren’t here.

MsBrandyRock: Ya’ll have worked with producer, Joe Viers, who has also worked with Bobaflex. Do ya’ll know them?

Noise Auction: Oh, very well, yes

MsBrandyRock: Ok this band Hydrovibe (St. Heather), who they have toured with, told me that I should never want to get in Bobaflex’s heads because it’s not a good place to be.

Se7eN: Very true.

Ryan: I can tell you one of the best jokes I have ever heard in my life.

MsBrandyRock: What?

Ryan: I’m not going to go there never mind. But, that’s how serious I’m talking about. Bobaflex is off the wall and like that musically. They go above and beyond what you would normally expect from a band. They’ve always been successful because they go that extra mile.

MsBrandyRock: Are ya’ll working on a new CD?

Noise Auction: oh yeah, absolutely

MsBrandyRock: Where can ‘A Stitch in Time’, the current CD, be purchased?

Noise Auction: http://www.myspace.com/noiseauction, at any of our shows, we sell them out of our trunks, Reverbnation, http://www.noiseauction.bigcartel.com/

MsBrandyRock: Was there some type of contest to get ya’ll on the show?

Se7eN: No, let’s clarify this real quick, we got chosen to play Rock on the Range, we were not part of the Battle of the Bands. No, disrespect for our boys in State Your Cause who won that. We got a high recommendation from Ronnie Hunter on 99.7 The Blitz, “Just Scott” from the Rock on the Range Party Page who was very vital in helping us get to play.

Ryan: There was one competition that we won, like a tribute to March Madness in college basketball, called Ranger Madness.

Shorty: It was like text in American Idol type voting.

MsBrandyRock: Really? Yeah, I didn’t even know there was a competition. I was just curious since ya’ll are ‘local’.

Se7eN: They decided to put one more Columbus band on. Definitely check out State Your Cause, very cool band, they go on tomorrow around 12:15.

MsBrandyRock: Ok, you have this cruise coming up with the Genitorturers? I showed up at one of their shows once, not knowing anything about the live show, to see a band from New York City called Sex Slaves. And I was kind of shocked. How did ya’ll wind up being chosen for the cruise?

Noise Auction: ***laughter*** Good story.

MsBrandyRock: Well you know I had never seen people hanging from hooks before.

Shorty: Well it’s kind of the same thing as Rock on the Range, someone who appreciates us, they got a hold of us, asked us if we wanted to do a show that involved us going on a cruise with some national bands. We’re always up for that kind of challenge. We’ve seen the Genitorturers before and we’re great fans of their show and it’s a great opportunity for us.

MsBrandyRock: Do you have any endorsements from any of the gear you abuse?

Noise Auction: Speed Evil Clothing. We are working on any type of endorsement we can get.

MsBrandyRock: Any future touring plans?

Noise Auction: There are always future plans. Rock on the Range is a step in that direction. It’s a good place to make good contacts and head in that direction. Whatever we can get, we’ll take.

MsBrandyRock: I saw something else written about Noise Auction. ‘Hard rock with a twist’. What is the twist?

Ryan: Vocal, guitar, keyboard, electronic melodies. This makes it a little different and raw.

MsBrandyRock: Ok, I’m all about the live show. So why should I see you guys live tomorrow?

Noise Auction: We’re a very energetic fun band to watch live. Good songs, good hard rock for everybody. We like to bring all the energy we can from the stage to the fans. Really connect with the fans.

Shorty: We also want people to know especially in Ohio that we are not letting up after Rock on the Range. We do have another festival coming up called Woodshock in August (13,14,15) We will be in PA, West Virginia, Kentucky, everywhere in a couple states region.

MsBrandyRock: What about South Carolina?

Noise Auction: There is no where we will not go.

MsBrandyRock: Ok, Se7eN. You are into photography. Why weren’t you here today taking pictures?

Se7eN: Cause I’m not here to work.

MsBrandyRock: You should have though, you’re from here, and you should have been like hey I need a pass. I want to take some pictures.

Se7eN: I’m here as music fan today.

MsBrandyRock: What type of photography do you do?

Se7eN: All kinds.

MsBrandyRock: Where did the name Se7eN come from?

Se7eN: I would love to tell you, but I would have to kill you. It’s something to do with luck.

MsBrandyRock: Lucky 7

Se7eN: Trust me that number comes up a lot in my life.

Ryan: The first time I met him his bar tab was $7.77.

MsBrandyRock: Well at least it wasn’t $6.66.

Se7eN: That woulda been cool too.

Ryan: But I wonder if he didn’t realize what he had to order plus tax.

MsBrandyRock: So Se7en is original. It’s your own thing. One day in the future band members are going to be putting 7 at the end of their names and it is going to be because of you.

Se7eN: Hey, if I can influence somebody, more power.

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Press Pass granted by Brian Cade Photography at Muen Magazine. 

Special thanks to Noise Auction for responding my request to do this interview.

Hydrovibe Interview- April 2010

Heather St. Marie:

First of all I would like to say WOW! Heather, you look electrifying with straight hair.

THANK YOU!!!

How did the signing to the Japanese record label SPINNING come about?

Mat actually got us that deal!  We knew we wanted to join forces with a Japanese label to release “Nothing Left To Lose” in Japan in 2010, so when Mat got word that he was going to be in Tokyo doing a promo tour this past August with our friend – actress/singer/songwriter Schuyler Fisk – for her album release in Japan, we began researching labels immediately.  We narrowed the search down to the 3 labels we wanted and reached out to them.  Though Mat did 8 shows in only 3 days in Tokyo with Schuyler, he somehow managed to squeeze in meetings with all three labels and scored Hydrovibe a deal with the very top label we wanted!

Who heard of whom first?

Heather:  I’m not exactly sure, really.  Mat said that when he met with the President of International A&R for SPINNING in Tokyo, he had clearly done his research on Hydrovibe… He knew all about us.  They apparently didn’t really spend much time talking about our band, they just got right down to what SPINNING was going to do for our band’s release in Japan!

One thing I was not expecting to see under their artists section was a band I would recognize, but The Exies are on this label as well.  Have you played shows together?

We have not, actually.  I’d LOVE to, though.  We are with the same booking agency as The Exies in the US.

What do you think the attraction to Hydrovibe is in Japan?

Japan has always been a champion of rock music in general, and now it seems that they have been paying special attention to female-fronted rock bands.  That works well for us, obviously!  The Japanese fans are also are widely-known for being guitar enthusiasts, so Mat has been getting a lot of attention for Hydrovibe in Japan for his strong guitar riffs and shreddery as well!

What was your first thought when the record signing made headlines on Yahoo there?

We were obviously very excited and proud.  That also turned into an interview with Yahoo in Japan by the way.  Pretty cool!

I did try to translate some of the comments by the way.

Yeah, there’s always plenty that gets lost in translation with those online translators.  Makes for some very amusing translated dialogue though!

Mat Dauzat:

Ok so you move from Louisiana to Los Angeles.  Within 2 weeks you are on the road with Kelly Osbourne. How did you find out about the audition?

Long story!  I was kinda discovered by the top talent scout / musician referral guy out here in Hollywood while I was still in Louisiana.  A very, very large band in Los Angeles set their sights on having me play guitar in their band when their guitar player quit, and they hired the #1 musician referral guy to find me.  He somehow contacted me when I was still living in Louisiana.  I was highly conflicted about auditioning for the band for many reasons, but my dad kinda pushed me to at least explore the opportunity.  The band flew me to Los Angeles, but due to miscommunication between band and management, some of the band members were not in town for my audition.  They were apologetic and insistent that I return to audition for their band.  But my heart just wasn’t in it and I politely declined.

In the meantime, the talent scout kept calling me for other major opportunities. The problem was, they were always spur-of-the-moment auditions in Hollywood… and I lived 2,000 miles away in Louisiana!  So, the very day I moved to Los Angeles, I called the talent scout to let him know that I was finally – physically – IN TOWN and could appear for any auditions he had going on.  I auditioned for Kelly Osbourne 3 days later.

Were you nervous?

HELL YES!!!  I had never auditioned for anything in my entire life and all of the sudden, I’m auditioning for rock royalty with two MTV cameras on either side of me filming for MTV’s “The Osbournes”… to say I was nervous would have been the understatement of 2002!

Do you still keep in contact with anyone else who auditioned?

It was a semi-private audition, so there weren’t very many of us at all.  I certainly am still very close with the three that were in the band with me.  (Kelly’s bass player – Josh Paul – is playing for Daughtry now, the rhythm guitar player – Devin Bronson – is now playing for Avril Lavigne, and the drummer – Alicia Warrington – is playing for Lillix and debuting her own band The All-Girls Boys Choir).

Summarize Sharon Osbourne in 3 words.

Mother, Manager, Mogul

Has she given you advice that motivates you? Or keeps you grounded?

Absolutely!  She is very motherly and treated us all as though we were family from day one, and she has been very supportive and helpful in my career.  I admire her business acumen and have learned a lot by watching her dealings in the music business over the years.   She’s always been forthcoming with advice and assistance as well.  I can’t say enough good things about her.

Have you met Ozzy?

Of course!  They are a close family and they very much treated us like family as well… We spent a lot of time together.  I always especially enjoy talking to Ozzy… He’s a very interesting guy with a lot of great stories and plenty of wisdom to offer to an up-and-comer in the music business.  I’ve remained close with the entire Osbourne family through, though I don’t get to see them as frequently as I’d like with all our busy schedules.  I usually see them a few times a year at least.

What do you put in your orange juice other than ice?

Cranberry juice. Oh, and vodka.  Is that bad?

Heather:

On the interview clip on Hydrovibe’s website , what I replayed and wrote down was the following: “…did what most bands do and start submitting our music to record labels hoping to get the big record deal…we realized that, that probably wasn’t going to be the right solution…we wanted to do things our way…sincere, powerful music…not quick singles that hit radio and fade out just as quickly..”

To be a ‘sucessful’ touring band, do you have to have radio play?

Not at all!  Don’t get me wrong, radio play is helpful and would be certainly welcomed by Hydrovibe, but we are not chasing solely after radio play like we’ve seen some bands do.  Radio is a tough game and costs a LOT of money to see success.  We’ve seen major labels dump lots of money into radio to blow a band up… but all it really does is blow the song up.  The perceived success is short-lived… when the song drops off the radio, the “fans” forget about the band quickly as the major labels are already feeding them the newest “it” song from the newest “it” band.  The only real way to have longevity is to build the success over time and form long-lasting relationships with fans through touring and making connections with the fans any way possible.

Is Columbia, SC or Headliners (now closed) in your Bento 3 (Apple subsidiary Filemaker database)?

I actually purged it from my database when I heard it had closed down.

You are into graphic design.  Do you have a website set up with examples of your work?  Or what is the best way to contact you concerning this?

Hydrovibe keeps me VERY busy, but I do personally take on a handful of graphic design projects every month or so.  I’m also part owner of design agency called New Level Graphics.  You can see some portfolio work at http://www.newlevelgraphics.com . Our site is almost never quite up-to-date because our designers are so consumed with client work, that our own site takes a bit of a back seat.   There is also a contact form to get in touch with us there.  I usually get involved mostly in the design jobs that are somehow music related… SURPRISE!

What is the hardest part thing being a female in a band, while on the road?

We’re usually on a tight schedule, so I’m forced to do my hair and makeup in the van.  I’ve gotten used to it, but it takes special coordination to apply liquid eyeliner while traveling down a bumpy highway!  The hairstyling is also a bit rough too since there is a major lack of mirrors in the touring rig!

Do females in bands have male groupies?

hmmm… I wouldn’t really call our male fans groupies – because that term, to me, brings to mind skimpily clad people throwing themselves at the musicians (or anyone associated with the band, for that matter).  I have yet to see a skimpily clad male fan at a Hydrovibe show – AND HOORAY FOR THAT! hahaha

Seriously, I think we have great fans.  Generally speaking, the guys who come to our shows are very laid-back and respectful, which is ALWAYS gonna get a better reception than the “Groupie Routine” in my book!

Why do you think Bobaflex has a twitter account if they never use it?

Because it’s Bobaflex, THAT’S WHY!  hahaha  Trust me, you don’t want to try to get inside the minds of the Bobaflex boys… you might get lost in there and never find your way back out again!  To know ‘em is to love ‘em, though!

If you could choose 3 bands past or present to tour alongside whom would they be and why?

Eliot:

1. Led Zeppelin (circa 1971) – For obvious reasons.
2. Red Hot Chili Peppers (with Frusciante in the band) – Because they were able to converse with each other so beautifully through music.
3. The Beatles – ‘Cause I LOVE The Beatles!

And if I could have 4 choices, Metallica’s “Ride The Lightning Tour” would have been nice as well!

Phil:

1. Iron Maiden – a big childhood influence of mine
2. Led Zeppelin – one of the most influential rock bands of all time…and amazing musicians
3. Deep Purple – another heavily influential rock band

Have you ever shared the stage with Uncrowned?

On at least a couple of occasions.  They’re a fun bunch!

Any messages to pass along to Joan Red?

(Heather)  Yes, actually…a very, very important message with deep sentiment:

Someday love will find you – break those chains that bind you.  One night will remind you how we touched and went our separate ways.  If he (or she) ever hurts you, true love won’t desert you.  You know I still love you though we touched and went our separate ways.  True story.

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I would like to thank Hydrovibe for many things including posting a link to this interview on their website.